1. Introduction

Avytree, Inc. ("Company" or "We") respects your privacy, and your personally identifiable information. Personally Identifiable Information is information that can be used to identify, contact, or locate a single person. Please read this privacy policy to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website and in rendering our Services.

This policy applies to the information we collect:

• On the Avytree website 
• In email, text, and other electronic messages between you and this Website.
• When you register to use the Avytree Services through this Website.

It does not apply to information collected by:

• Avytree offline or through any other means, including on any other website operated by a third party; or 
• Any third party that may be accessible from or through the Avytree Website.

Please read this policy carefully to understand our practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use the Avytree Website. By accessing or using the Avytree Website or making use of attendant services, you agree to this privacy policy. This policy may change from time to time. Your continued use of the Avytree Website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates. 

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2. Notice

Title V of the Gramm-Leach-Bliley Act (GLBA), in addition to other federal, state and local regulations, generally prohibits companies that offer consumers financial products or services from sharing non-public information about you with a non-affiliated third party unless the company provides you with a notice of its privacy policy and practices, such as the type of information that it collects about you and the categories of personal information or entities to whom it may be disclosed. In compliance with these regulations, Avytree, LLC is providing you with this document, which notifies you of the privacy policies and practices of our company.

Some of the Personal Identifiable Information received by Avytree in connection with the Services may be provided by offices or entities that are subject to laws and regulations, such as rules issued under the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and Health Information Technology for Economic and Clinical Health Act of 2009 (HITECH), that govern the use and disclosure of certain individually identifiable health-related Personal Information (“Protected Health Information”). When we receive Protected Health Information, we may do so as a “Business Associate” of the covered entity under an agreement that, among other things, prohibits us from using or disclosing the Protected Health Information in ways that are not permissible by the employer itself, and requires us to implement certain measures to safeguard the confidentiality, integrity, and availability of the Protected Health Information. When we act as a Business Associate, we may be subject to certain laws and regulations, including certain HIPAA rules, that govern our use and disclosure of Protected Health Information and that may be more restrictive than otherwise provided in this Privacy Policy. For more information about our HIPAA-compliant activities, please contact

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3. Information We Collect About You and How We Collect It

We collect several types of information from and about users of our Website, including information:

• By which you may be personally identified, such as name, postal address, date of birth, email address, telephone number or social security number you may be asked to give us in the course of rendering Avytree Services, and attendant agreements;
• Financial information you may be required to give in order to enter into certain agreements with Avytree in the course of using our services such as bank account details including transaction history, routing numbers and/or debit card numbers and credit card numbers that you link to your Avytree account;
• Information required to verify your identity as required by our security practices;
• That is about you but individually does not identify you, such as demographic information which may be required in the course of rendering Avytree Services; or
• About your internet connection, the equipment you use to access our Website, and usage details.

We collect this information:

• Directly from you when you provide it to us.
• Automatically as you navigate through the site. Information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies.
• From our third-party service providers, for example, our business partners in the course of providing the Avytree Services. 

We do not sell or transfer information without advance notice and your consent.  

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4. Information You Provide to Us  

The information we collect on or through our Website may include:

• Information that you provide by filling in forms on the Avytree Website, or in the course of rendering Avytree Services. This includes information provided at the time of registering to use our Website, subscribing to our service, or requesting further services. 
• Records and copies of your correspondence (including email addresses), if you contact us.
• Details of transactions you carry out through our Website, or in the course of providing attendant Services.

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5. Children Under the Age of 13

The Avytree Website and attendant Services are not intended for children under 13 years of age. No one under age 13 may provide any information to or on the Avytree Website. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this Website. If we learn we have collected or received personal information from a child under 13 without parental consent in the course of providing the Avytree Services, we will delete that information. If you believe we might have any information from or about a child under  13, please contact us at privacy@avytree.com.

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6. Information We Collect Through Automatic Data Collection Technologies  

As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

•  Details of your visits to the Avytree Website, including traffic data, logs, and other communication data and the resources that you access and use on the Avytree Website.
• Information about your computer and internet connection, including your IP address, operating system, and browser type.

The information we collect automatically is only statistical data and does not include personal information, but we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:

• Estimate our audience size and usage patterns.
• Store information about your preferences, allowing us to customize our Website according to your individual interests.
• Recognize you when you return to our Website.

The technologies we use for this automatic data collection may include:

• Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting, you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website. 
• Web Beacons. Pages of the Avytree Website may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit Avytree, for example, to count users who have visited those pages and for other related website statistics.

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7. How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information:

• To render Avytree Services to you
• To improve our Services, and provide you with information that you request from us.
• To fulfill any other purpose for which you provide it.
• To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
• To notify you about changes to the Avytree Website or any products or services we offer or provide though it.
• In any other way we may describe when you provide the information.
• For any other purpose with your consent.

We may use the information we have collected from you to enable us to display advertisements to our advertisers' target audiences. Even though we do not disclose your personal information for these purposes without your consent, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria.

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8. Disclosure of Your Information

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction. 

We may disclose personal information that we collect, or you provide as described in this privacy policy:

• To our affiliates.
•  To service providers, and other third parties we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them. These third-party service providers include billing and collection providers, accounting firms, marketing service providers, professional services and analytics consultants, security and IT vendors.
• To fulfill the purpose for which you provide it.
• For any other purpose disclosed by us when you provide the information.
• With your consent.

We may also disclose your personal information:

• To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
• To enforce or apply our terms of use, and agreements you may enter into with Avytree, including for billing and collection purposes.
• If we believe disclosure is necessary or appropriate to protect the rights or property of Avytree. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

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9. Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information: 

• Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.

We do not control third parties' collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative ("NAI") on the NAI's website.

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10. Accessing and Correcting Your Information

You can review and change your personal information by logging visiting your account profile page.

You may also send us an email at privacy@avytree.com     to request access to, correct or delete any personal information that you have provided to us. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

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11. Retention of your information

Avytree retains your personal information for as long as is necessary to complete the purposes for which it was collected, or as may be required by law. California law requires us to provide information regarding the criteria we use to determine the length of time for which we retain personal information.

We utilize the following criteria to determine the length of time for which we retain information:

• The business purposes for which the information is used, and the length of time for which the information is required to achieve those purposes;
• Whether we are required to retain the information type in order to comply with legal obligations or contractual commitments, to defend against potential legal claims, or as otherwise necessary to investigate theft or other activities potentially in violation of Avytree policies;
• To comply with Federal Record Retention Requirements.

Individual pieces of personal information such as those listed above may exist in different systems that are used for different purposes. Retention periods may differ according to the type of information, or purpose for which that information is used.

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12. California Privacy Rights

As applicable to California residents, Avytree observes all state privacy laws, and applicable rights regarding our use of your personal information. California's "Shine the Light" law (Civil Code Section § 1798.83) permits users of our Website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to privacy@avytree.com.

In accordance with CalOPPA, this Privacy Policy is posted conspicuously, and you may revise or remove your Personally Identifiable Information in your account settings. This Privacy Policy will be updated every 12 months, as required by the he California Consumer Privacy Act (“CCPA.")

The CCPA provides California residents with the right to receive certain disclosures regarding the collection, use, and sharing of “Personal Information” (PI), as well as the right to review, access, delete, and limit sharing of Personal Information. 

To the extent that we collect information that is subject to the CCPA, that information, our practices, and your rights are described below.

Under the CCPA, you have the right to receive notice of the categories of Personal Information we collect, and the purposes for which those categories of Personal Information will be used. The categories we use to describe the information are those enumerated in the CCPA. 

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Personal identifiers: 

• We collect your name, phone number, email address and contact address when you create an account. At that time, you will also be asked to create a username and password. We use this information to provide our Services, and access to Avytree

Source: Collected directly from you.

Categories of Parties to Whom PI is “Sold”: Not sold.

Categories of Parties to Whom PI is “Disclosed”: Third-party service providers.

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• We collect payment information when you provide it to us, which may include your credit card number, or bank account information. This information is stored, and used to facilitate payments as agreed. 

Source: Collected directly from you.

Categories of Parties to Whom PI is “Sold”: Not sold.

Categories of Parties to Whom PI is “Disclosed”: Third-party service providers.

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• We may collect your Social Security number and/or Driver’s License number for purposes of identifying you. This identifying information is used to authenticate your identity for the purposes of screening and fraud prevention.

Source: Collected directly from you.

Categories of Parties to Whom PI is “Sold”: Not sold.

Categories of Parties to Whom PI is “Disclosed”: Third-party service providers.

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• We collect your IP address automatically when you use our Services. We use this information to identify you, and to monitor and improve our Services.

Source: Collected automatically when you use our Services.

Categories of Parties to Whom PI is “Sold”: Not sold.

Categories of Parties to Whom PI is “Disclosed”: Third-party service providers

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• Protected classifications: We may collect information, such as your age in order to comply with laws that restrict collection of personal information belonging to minors or for aggregated demographic purposes which do not identify you personally.

Source: Collected directly from you.

Categories of Parties to Whom PI is “Sold”: Not sold.

Categories of Parties to Whom PI is “Disclosed”: Third-party service providers.

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• Commercial information: When you enter into agreements with us or make use of certain services, we create and store records of those agreements, and to notify you of service offerings.

Source: Collected from third parties.

Categories of Parties to Whom PI is “Sold”: Not sold.

Categories of Parties to Whom PI is “Disclosed”: Third-party service providers.

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• Biometric information: We may collect information about your physiological, biological, and behavioral characteristics. We use this information to verify your identity.

Source: Collected directly from you.

Categories of Parties to Whom PI is “Sold”: Not sold.

Categories of Parties to Whom PI is “Disclosed”: Third-party service providers

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• Internet or other electronic network activity information: We collect information about your browsing history when you use these services for the purposes of improving these services.

Source: Collected automatically when you use our Services.

Categories of Parties to Whom PI is “Sold”: Not sold.

Categories of Parties to Whom PI is “Disclosed”: Third-party service providers.

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• Audio/visual information: If you contact us via phone, we may record the call for purposes of monitoring and training our employees. We may collect images of you for security and authentication purposes. 

Source: Collected directly from you.

Categories of Parties to Whom PI is “Sold”: Not sold.

Categories of Parties to Whom PI is “Disclosed”: Third-party service providers.

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•  Professional or employment-related information: We collect information about your current employer and your employment history. We use this information for authentication and verification purposes.

Source: Collected directly from you.

Categories of Parties to Whom PI is “Sold”: Not sold.

Categories of Parties to Whom PI is “Disclosed”: Third-party service providers.

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• Aggregated information:  We may aggregate information based on your use and interaction with these services for informational purposes in order to provide these services to you.

Source: Collected directly from you and automatically through your use of our Services.

Categories of Parties to Whom PI is “Sold”: Not sold.

Categories of Parties to Whom PI is “Disclosed”: Third-party service providers.

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We may use any of the categories of information listed above for other business or operational purposes compatible with the context in which the Personal Information was collected. 

We may share any of the above-listed information with third-party service providers who assist us in delivering these services.

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13. Data Security

We have implemented measures, as required by law, designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure.  

The safety and security of your information also depend on you. To the extent you have generated a password when registering with the Avytree Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. 

Avytree observes all security measures and data-handling safeguards as required by law under applicable state and federal agencies, including the Consumer Financial Protection Bureau. 

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14. Changes to Our Privacy Policy

It is our policy to post any changes we make to our privacy policy on this page with a notice that the privacy policy has been updated. If we make material changes to how we treat our users' personal information, we will notify you by email to the email address specified in your account and through a notice on the Avytree Website home page. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this privacy policy to check for any changes.

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15. Contact Information

To ask questions or comment about this privacy policy and our privacy practices, contact us at: privacy@avytree.com.